An interview with our mamma-bear, Sandy Pollock

23rd August 2017

We're ending off a fabulous #WomensMonth with an interview with our very own inspiring woman... our resident “mamma-bear”. This is Sandy Pollock. She's the hard working, serious and always motivating woman that, well, keeps this place going. And in light of celebrating Women’s Month and National Women’s Day, we asked her about her story as a women in South Africa.

How did you end up working in the beer industry?

“Wow, this was a total game changer for me. I started in sales in the hospitality sector and after 25 years was asked to head up sales of our water machines for bevPLUS. People seem to drink more beer than water, (laughs) so Mario saw a gap in the market to supply the brewing industry as a ‘ One stop shop ‘ for home brewers and craft brewers . We started supplying equipment, raw materials and anything to do with beer to the industry and have just kept growing. …”


What is your favorite aspect of working in this industry?

The people! And learning new things all the time; there is still so much to learn about the craft beer industry!”


What are some of the challenges that you’ve had while working in the field?

“From a supplier perspective, ensuring that our clients get top quality products at affordable prices. Our market is very price sensitive and is growing so fast that we need to ensure we can supply without compromising on quality. Trends are changing so we need to continuously re-invent ourselves and come up with new ideas, provide training for our staff and the industry on any new concepts, products etc.”


What is your experience as a woman in a male-dominated industry, or is that just a common perception/misconception?

“Have you spent time with some of the amazing women in our industry!? Yes it is a male dominated industry, but there are top leading ladies in our industry that you need to keep an eye out for! Talented and passionate about beer , just read the latest blog  10 women taking on the craft beer industry in SA.


What is the future of craft beer in SA look like to you?

At the moment, I think it is growing at such a huge pace, but there is still so much that people need to learn about with regards to brewing and craft beer. Consumers can be put off so easily after a bad (or out-priced) craft beer. Brewers who have great beer and the vision, need to ensure that they approach their marketing, setup and distribution with proper planning from the beginning. It’s an exciting time to be in the craft brewing industry!


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